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MARKETING SCIENCES

Evidence-based strategy through scientific rigor....

 

Our insight and consulting services are supported by proprietary techniques and tools designed to yield insight, develop strategy and facilitate workshops. Our rigorous scientific and statistical approach is based on leading edge diagnostic capability, to provide real benefits for your business.

 

 

INFORMATION ANALYSIS AND INSIGHT TOOLS

 

Our products and services are supported by a wide range of analysis tools for yielding insight, identifying problems and assessing growth opportunities.

 

DASHBOARDS

 

We have the capability to deploy research reports and other information sources in customized dashboard format for use in management, analysis, insight development and work-shopping.

 

DIAGNOSTIC TOOLS AND APPS

 

We have the capability to apply diagnositic tools to assess marketing and go-to-market competitiveness, as well as growth strategy. We can also design and develop bespoke tools and apps for our customers.

 

WORKSHOP TOOLS AND TECHNIQUES

 

We apply a suite of structured workshop tools, exercises and techniques to unlock the maximum participation, insight and decision-making from our facilitated workshops.

 

The diversified INSIGHT and CONSULTING services offered by Management Sciences Group:

 

 

STRATEGY DEVELOPMENT

 

  • Market structure analysis

  • Market segmentation

  • Product portfolio

  • Brand architecture

  • Brand targeting and positioning

  • Go-to-market strategy

  • Channel architecture

  • Category strategy

  • Shopper marketing

  • Strategy diagnostics

 

 

STRATEGY EXECUTION

 

  • Innovation

  • Customer retention

  • Brand Momentum

  • Customer engagement

  • Distribution analytics

  • Sales and field management

  • Salesforce evaluation

  • Point-of-buying execution

  • Pricing analytics

  • Commercial diagnostics

 

 

CUSTOMER STRATEGY

 

  • Service quality management

  • Touch-point evaluation

  • Customer value analysis

  • Customer experience analysis

  • Customer relationship analysis

 “Insight is a cognitive revelation that inspires ideas for verifiable strategic advantage and executable competitive advantage”

Insight is the  companion to strategy.

 “Strategy is a plan of action designed to achieve an objective”

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