Management Sciences Group
Our Strategy Toolkits
MSG has built its reputation on developing leading-edge tools in research and strategy. The vitality of this edge stems from our efforts to never deviate from our core values, nurtured over many years: value growth for our client, information utility, solution driven, scientific rigour, and the application of innovative and proprietary approaches. Our strategy toolkits have been at the centre of building our capabilities and reputation.
Blueprint for product growth
GrowthAnalyzer is a system for identifying growth opportunities and developing strategies in the totality of the marketing and go-to-market functions. It is an evidence-based toolkit and insight process that combines with workshops, to develop strategies and plans to transform your business, your categories and your brands. The system brings together analysis across category, brand, consumer, shopper, channel and customer.
Tools and analytics for winning go-to-market strategy
Performance analytics and opportunity discovery for creating and executing go-to-market strategy:
Universe sizes and distribution potential
Channel architecture
Product flow-to-market modeling
Competitiveness of coverage and logistics
Distributor assessment
Inventory optimization
Channel and touch-point strategy